Will soaring brand value kill Virat Kohli's cricket?

Will soaring brand value kill Virat Kohli's cricket?
He is already one of the few Indian cricketers who are playing in all three formats – Tests, ODIs and T20. Since he is also a big pull in the IPL, there will be no rest around that time as the team sponsors will want to get him on board for as many …
Read more on Firstpost

Yusuf Pathan's new innings on a 'knotty' pitch?
By DNA Correspondent | Place: Ahmedabad | Agency: DNA If “game changer” Yusuf Pathan's power-packed knocks earned him back his spot in Team India, the year 2012 too has some action-packed time, albeit of a different nature altogether, in store for the …
Read more on Daily News & Analysis

IPL: Time to settle your scores
By Ashwini Gangal, afaqs!, Mumbai, March 12, 2012 IPL Season 5 is set to begin on April 4. A couple of ad campaigns for the cricket tournament have already started doing the rounds. While SET Max has upped its ad spends for its IPL campaign by 20-25 …
Read more on afaqs (press release)

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